We are a team committed to making positive change.

Kate Kerr
Chief Strategy Officer

Kate leads strategy and digital media at Wake Up Kate Marketing. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate, a mindfulness consultancy that trains organizations in stress resilience across North America.


Kate believes in the power of reinvention, effective change and the ability of design to powerfully influence consumer choice.  She has brought her beliefs to bear while leading global efforts on behalf of some of the world’s leading brands including Mars, M&M’s, Uncle Ben’s, McDonald’s, Wal-Mart, and Kraft Heinz. And, she’s done so working with one of the top design consultancies in London, England and three of Canada’s top firms.


Kate is a sought-after and inspirational speaker. She’s also head wrangler for two young sons!

Don Kerr
Vice President
Chief Marketing Officer

Don leads our marketing and content creation programs for Wake Up Kate Marketing and handles print advertising, direct marketing, PR, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency.


Don applies 30-years of relevant experience to creating powerful connections between corporations and their customers.  His work is founded upon establishing a compelling emotional connection between the brand and its stakeholders revolving around the three principles of effective brand expression:  Clarity. Simplicity. Wit. 


Don is an aspiring urban farmer and voracious reader of mysteries.

Meghan Shirley_BW.JPG
Client Services Associate Partner

Meghan leads client partnerships as an associate partner at Wake Up Kate Marketing. She is passionate about strategic brand development and has over 13 years of experience in the branding and design industry. She has led, guided and championed results on behalf of her clients with a focus on building brand value through a strategic lens.

Meghan is a trusted leader and advisor who believes in the power of design thinking. She brings forward strategic thinking, collaboration and a solutions-oriented mindset to help clients solve marketing and business challenges to drive growth and success.

She has extensive experience building marketing communications with brands including Tim Hortons, Shoppers Drug Mart, Kraft Heinz, Bio-K+, Laura Secord, Irving Tissue and Cavendish Farms.

Meghan loves all things fashion, design and style and embraces the small and simple joys in life.

Dorin Petrescu
Inclusive Design and Digital Associate

Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor. Working internationally the past 23 years, Dorin has developed and implemented successful designed communication and digital programs for countless global businesses.


When he’s not designing or digitizing Dorin likes to fall out of airplanes. On purpose!

Paula Knight
Advisory Team & Social Impact Expert

Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. 


Most recently Paula served as Vice President, People, Strategy & Communications for Cancer Care Ontario where she led the organization’s transformation to a more modern and agile enterprise.  Prior to that, she was Chief of Staff, Vice President, Corporate Image & Business Excellence with Microsoft Canada. Paula led a high-performing team in building the Microsoft brand in Canada. She was recognized by Bill Gates as one of the company’s most influential leaders. She has been named as one of the top 150 Canadian Women in Business, the Top 100 Most Powerful Women and her contributions to social development have seen her awarded both the Queen Elizabeth Diamond and Golden Jubilee Medals.

Rick Gladwin
Digital Tech Expert

Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). 


From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it.


Rick started writing computer programs as a kid on an Apple IIc, back when you would copy programs from a computer magazine and try them out. A love of coding was born. Now he spends his days trying to make the web a better, more functional place. After all, it’s where he lives.


“I love the smell of electrons in the morning.”