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NEWS 1-2 MINUTES READ Announcing the 4 Day Week! 4 Day Week Global In June 2023, we began participating in a global pilot to test the viability of a 4 Day Work Week. The pilot followed the 100-80-100™️ model, which advocates for 100% pay, working 80% of the time, and a commitment to 100% productivity. The non-profit 4 Day Week—Global coordinates the six-month pilot program in partnership with researchers at Boston College. In preparation, we explored ways to increase our productivity. We learned from incredible mentors to help us work better rather than longer and bring our best selves to our client's work. ​ Now we can share what we’ve learned…so far. ​ You can find out more about the global pilot here . ​ #4dayweek #4dayweekglobal #productivity #wellbeing #team #worksmarter #mentalhealth #@4dayweek CONTACT US Let's wake up the world together. CONTACT US

NEWS 1-2 MINUTES READ The surprising results of a 4 Day Work Week! 4 Day Week Pilot Programme We're thrilled to share a significant milestone in our journey. Last December, we completed the first 6-month pilot of the 4 Day Work Week! Based on the 100-80-100™️ model, we received 100% pay for 80% of our time in exchange for 100% productivity. It was an incredible experience, and we're excited to give you a glimpse into the positive changes it's brought to our team. Here's what we experienced: We feel happier to be at work We're grateful for the gift of extra time in our lives Our revenue has increased, while our hours have decreased!! It's been good for recruitment Overall stress levels are down We've improved the quality of our creative We're producing better results for our clients The positive impact of working smarter, not harder, has been mind-blowing We think it's fair to say that the impact of embracing a 4 Day Work Week has genuinely exceeded expectations. With increased happiness, productivity, and a true sense of balance, it's clear this is the way forward for us. And that’s why we’re now well into our second 6-month trial. You can find out more about the recent UK trial here . ​ #WorkSmarterNotHarder #4DayWorkWeekSuccess #4dayworkweek #4dayweek 4 Day Week - Global #@4dayweek CONTACT US Let's wake up the world together. CONTACT US

Liva Date Sugar OVERVIEW Disrupting a competitive category - with love! Brand + Marketing Strategy, Personal Branding, Blogging, Search Advertising, Paid Social, Email Marketing, Social Media Management, Copywriting, Influencer Marketing. Bringing a new product to market and penetrating a highly competitive, commoditized category means you need to be compelling and differentiated. The brand creation and digital campaign was, just like the product, created with only two ingredients - powerfully targeted digital platforms and motivating copy. 1/3 1/3 NEXT PROJECT Walden International School What is the real purpose of a great school? Is it to simply teach reading, ‘riting and ‘rithmetic? Sure, that’s part of it but the Walden International School community have a much bigger purpose - to Make Good People. NEXT PROJECT CONTACT US Let's wake up the world together. CONTACT US

NEWS Stories about our agency, designs and trends. The surprising results of a 4 Day Work Week! 1-2 minutes read READ MORE 4 Day Week Pilot Programme Announcing the 4 Day Week! 1-2 minutes read READ MORE 4 Day Week Global WakeUp Agency welcomes David Taylor as Creative Director 1-2 minutes read READ MORE Strategy Online CASE Circle of Excellence Award 2021 Sterling Safe Signage Campaign 1-2 minutes read READ MORE Invidiata: Storytelling for schools READ MORE 1-2 minutes read Powerful brand stories help private schools stand out The Globe And Mail: Caring in COVID Wake Up Kate designs a friendly welcome for St. Mildred's-Lightbourn School Millies 1-2 minutes read READ MORE CONTACT US Let's wake up the world together. CONTACT US

Bruna Macedo Creative Director, Design Bruna is a multidisciplinary designer with over 12 years experience in branding and design, passionate about translating insights into meaningful and beautiful solutions. She specializes in branding, visual identity, packaging, POP and digital design. She believes in the power of people-centric design as a tool to make positive impact to inspire people and help businesses thrive. Bruna’s diverse experience includes leading and collaborating on design projects for clients such as McDonald’s Canada, Tim Hortons, Kraft Heinz, Girl Guides of Canada, Hershey’s, Nestlé, Corby’s and many more in top firms in Brazil and Canada. She loves traveling, learning new things and exploring the outdoors with her family. ​ Agora também podemos criar trabalhos originais em português para nossos clientes. MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Dorin holds a Masters in Inclusive Design from OCAD University in Toronto, a BDes in graphic design (with distinction) and a Certificate in E-Commerce and Web Marketing from the University of Toronto. Dorin is also a respected digital and design professor. Dorin Petrescu Inclusive Design and Digital Associate READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE Paula is a purposeful leader in international business circles with profound capabilities in brand building, communications and stakeholder engagement and social impact thought leadership. Paula Knight Advisory Team & Social Impact Expert READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US

WakeUp your business, wake up the world. We partner with visionaries who make a difference every day and ignite communities that are changing the world. ABOUT US WORK Sudio Design Brand Strategy, Brand Story, Tagline, Identity Design Reclaiming market leadership. MacLachlan College Brand + Marketing Strategy, Branding & Design, Website Creation Re-imagining a leader. We are a branding, design and digital advertising agency specializing in education and force for good brands. CASE STUDIES Branding & Design, Search Advertising, Paid Social Walden International School Rebranding with purpose. Liva Date Sugar Digital Advertising, Content & Social Media Design Disrupting a competitive category - with love! Oakville Independent Schools Branding & Design, Digital Advertising, Signage Design Relaunching an association united in purpose. The Sterling Hall School Annual Report Design, Impact Report Design, Search Advertising Celebrating community, belonging and lifelong character. Beauty is Difference Brand + Marketing Strategy, Personal Branding, Blogging Reinventing beauty. Branding & Design, Alumni Marketing St. Mildred’s-Lightbourn School Revitalizing a 125 year old icon. Brand Strategy, Copywriting, Blogging Spring Mill Distillery Everything old is new again. CONTACT US Let's wake up the world together. CONTACT US

Sudio Design OVERVIEW Reclaiming market leadership Brand Strategy, Brand Story, Tagline, Identity Design, Trade Show Booth Design, Website Design, Signage Design, Brand Standards From the beginning, Sudio Design appreciated when you purchase their vanities, you invite them into one of your home’s most intimate spaces. A space where you begin and end your day. Our mandate was to help Sudio re-establish market leadership in a highly competitive market. The new identity delivers on the brand's intentional des ign where even the smallest detail is never too small. NEXT PROJECT MacLachlan College MacLachlan College recently asked our team to review their brand identity and help them with a brand repositioning and roll out. When there’s a change in your story, mission, values or services, evolving your brand helps you reinforce brand leadership and relevance with your audience. NEXT PROJECT CONTACT US Let's wake up the world together. CONTACT US

Camryn Coulter Designer Camryn is a passionate and creative designer who finds the beautiful balance between curiosity, nature and technology. She focuses on using her design skills to deliver insightful, emotive and strategic solutions in branding, visual identity and digital design. Her major inspiration when she’s not working the board (yes, she still uses pencil and paper to inspire her thinking)? Spending time with friends and family, going on travel adventures, and exploring beautiful landscapes. And, while she loves the healthy aspects of being at one with nature, she’s not beyond enjoying a chilled beverage around a blazing fire with good friends. Also, if you need the most breathtaking spots to visit let her know, she can hook you up! MEET OUR TEAM Good people who work with good people. Robin is a master of delivering the most powerful digital ad strategies and platforms. His broad, cross-industry experience provides the perspective and insight to ensure our clients achieve outstanding campaign results. Robin Eldred Digital Marketing Director READ MORE Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Brittany is a designer with a passion for brand identity, book and editorial design, typography and illustration. She enjoys using design to experiment creatively and to conceptually communicate and visualize meaning and storytelling. Brittany Tena Designer READ MORE Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick Gladwin Digital Tech Specialist READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE From graphic design to creative direction and every type of project, from brand identity to advertising campaigns, David’s passion for creativity is well established. As our Creative Director, David creates a unique and strategically sound visual manifestation of each brand he touches to create consumer impact. David Taylor Partner and Creative Director READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US

MacLachlan College OVERVIEW Re-imagining a leader Brand + Marketing Strategy, Identity Design, Website Creation, Blogging, Search Advertising, Paid Social, Email Marketing, Photography, OOH, Signage, Sports Teams Uniform Design, Vehicle Livery, Alumni Marketing, Personal Branding. The only constant is change so when your organization goes through change, your branding should evolve with it. MacLachlan College recently asked our team to review their brand identity and help them with a brand repositioning and roll out. When there’s a change in your story, mission, values or services, evolving your brand helps you reinforce brand leadership and relevance with your audience. The key is building on and protecting your current brand equities while refreshing them to stay relevant. NEXT PROJECT Liva Date Sugar Bringing a new product to market and penetrating a highly competitive, commoditized category means you need to be compelling and differentiated. NEXT PROJECT CONTACT US Let's wake up the world together. CONTACT US

PROJECTS Invent, renew and reinvent. MacLachlan College Brand + Marketing Strategy, Branding & Design, Website Creation Re-imagining a leader. Liva Date Sugar Digital Advertising, Content & Social Media Design Disrupting a competitive category - with love! Walden International School Branding & Design, Search Advertising, Paid Social Rebranding with purpose. St. Mildred’s-Lightbourn School Branding & Design, Alumni Marketing Revitalizing a 125 year old icon. Oakville Independent Schools Branding & Design, Digital Advertising, Signage Design Relaunching an association united in purpose. The Sterling Hall School Annual Report Design, Impact Report Design, Search Advertising Celebrating community, belonging and lifelong character. Beauty is Difference Brand + Marketing Strategy, Personal Branding, Blogging Reinventing beauty. Spring Mill Distillery Brand Strategy, Copywriting, Blogging Everything old is new again. Sudio Design Brand Strategy, Brand Story, Tagline, Identity Desig n Reclaiming market leadershi p. CONTACT US Let's wake up the world together. CONTACT US

We partner with visionaries who make a difference every day and ignite communities that are changing the world. MORE ABOUT US Wake Up your business, WORK Read More MacLachlan College, Project Name Capabilities, Capabilities, Capabilities

Rick Gladwin Digital Tech Expert Rick has been designing and developing websites and web apps for over 14 years (that’s like 50 in Internet years). From database design to user interface design, from user journeys to hosting and security, he’s seen it all and worked with most of it. Rick started writing computer programs as a kid on an Apple IIc, back when you would copy programs from a computer magazine and try them out. A love of coding was born. Now he spends his days trying to make the web a better, more functional place. After all, it’s where he lives. “I love the smell of electrons in the morning.” MEET OUR TEAM Good people who work with good people. Kate leads strategy and digital media at the WakeUp Agency. She specializes in digital advertising (GoogleAds Certified Expert and Facebook Ads Specialist) as well as email and influencer marketing. Kate's also CEO of Wake Up Kate , a mindfulness consultancy that trains organizations in stress resilience across North America. Kate Kerr President, Chief Strategy Officer READ MORE Don leads the marketing and content creation programs for the WakeUp Agency and handles print advertising, direct marketing, media outreach, blogging, and copywriting. Don is also the active CEO of Don Kerr Writes, a storytelling and copywriting agency. Don Kerr Vice President, Chief Marketing Officer READ MORE Meghan leads client partnerships as an associate partner at the WakeUp Agency. She is passionate about strategic brand development and has over 15 years of experience in the branding and design industry. Meghan Shirley Client Services Associate Partner READ MORE Brittany is a designer with a passion for brand identity, book and editorial design, typography and illustration. She enjoys using design to experiment creatively and to conceptually communicate and visualize meaning and storytelling. Brittany Tena Designer READ MORE Camryn is a passionate and creative designer who finds the beautiful balance between curiosity, nature and technology. She focuses on using her design skills to deliver insightful, emotive and strategic solutions in branding, visual identity and digital design. Camryn Coulter Designer READ MORE Robin is a master of delivering the most powerful digital ad strategies and platfo rms. His broad, cross-industry experience provides the perspective and insight to ensure our clients achieve outstanding campaign results. Robin Eldred Digital Marketing Director READ MORE To put it really simply, Roger manages the finances of our company. It’s something he’s done as CFO for many European companies and we’re extremely fortunate to have him on our team. Never one to stay idle, he’s a dedicated, determined genealogist and an enthusiastic ‘new’ golfer. Roger Sanders, B.A., CPA, CA Chief Financial Officer READ MORE CONTACT US Let's wake up the world together. CONTACT US